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Measuring the ROI of Marketing and PR

For decades, the public relations and marketing sectors have struggled to prove their return on investment. So what key performance indicators and timescales should boardrooms be using to evaluate their success? Kate Hilpern finds out

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Stroke diagnosis and care pathway ‘Stroke diagnosis and care pathway’

Infographic detailing a stroke patient’s care pathway, from onset to rehabilitation and recovery, in 11 steps, accompanied by key statistics from SSNAP and Stroke Association

Valuing brands ‘Valuing brands’

Infographic charting the UK’s top 10 most reputable brands, the top 20 best global brands by sector and country and the world’s most valuable brands according to Forbes

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Power of now in the enterprise

How personalised consumer experiences are shaping the new way to work

Trust brings engagement

Trust as a topic seems to be everywhere at the moment – either lack of it in business leaders or its significance in management relationships, says Helen Wright, head of marketing and communications, at the Great Place to Work® Institute

Sound advice when you need it most

Selling a business can be one of the most joyous moments in life. It can also be one of the most challenging. The deal is signed. The champagne corks have popped. And the cohort of advisers head for the exit, leaving the entrepreneur alone to contemplate their new situation

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UK stroke research is underfunded

With modest resources, the stroke research community has achieved significant breakthroughs, but there is much more to do, says Dr Damian Jenkinson, president of the British Association of Stroke Physicians

Assurance and trust in the cloud

Although the popularity of cloud computing is increasing rapidly, potential customers may perceive security barriers that are inhibiting wider adoption of services, says Daniele Catteddu, Cloud Security Alliance managing director for Europe, the Middle East and Africa

Learn to let go: the new reality for brands

For generations marketers have been trained to think and act in a certain way with brand and reputation management – now that schooling is fast becoming obsolete, says Thomas Brown, director of strategy and marketing at the Chartered Institute of Marketing

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