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Brands must listen to customers – or die

Two-way conversation between companies and consumers, either through word of mouth or on social media, is an opportunity for brands to thrive, writes Maisie McCabe

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People before buzzwords

People and their complex individual needs are at the heart of every successful business transformation process, says Andy Tinlin, Management Consultancies Association board member

Are there votes in digital policy?

Eddie Copeland, head of technology policy at Policy Exchange, reviews where the political parties stand on digital government

Importance of analytics for UK PLC

Organisations that embrace analytics effectively make huge gains which can come from operational cost-savings as well as customer-related activities, says Alys Woodward, practice lead for big data, IDC European IT Group

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