Respondents see IT as the department that is the most important driver of innovation within individual organizations. Some 26% of respondents named it among the top two, whereas the second most frequently mentioned department was marketing at 17%.
A closer inspection of Figure 6 shows that in companies with a population smaller than 250, 20% of respondents see IT as the biggest driver of innovation. Interestingly, larger companies consider IT to be more prominent, with 29.3% and 28.3% in companies with 251–6,000 and 6,001+ employees respectively.
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