Hazel Davis

Hazel Davis

Freelance writer, she contributes to publications, including the Financial  TimesThe Daily Telegraph and The Guardian, on a variety of subjects, but specialises in small businesses.

Articles from Hazel
DATA SCIENTISTS

The role of a data scientist and why we need them

The growing importance of data analytics in business is leading to the appointment of senior data scientists to provide company-wide insights

WEARABLE TECHNOLOGY

Protecting against the misuse of data from wearables

The information they collect is personal, so companies developing wearable technology must ensure privacy and protect against the misuse of data

GIG ECONOMY

On-demand freelance workers are on the rise

Freelancing is growing and offers benefits for both the gig worker who gains autonomy and the company that needs specialist skills on a project-by-project basis

PERSONALISATION

Build loyalty and increase sales through personalisation

Analysing big data to tailor bespoke offers to customers is a win-win for consumers who enjoy a personalised service and businesses that increase their sales

SMALLER FIRMS

Small firms must also be aware of the threat of fraud

Fraud is as much of a threat to smaller firms as big businesses, so why are they lagging behind in prevention?

INSIGHT AUTOMATION

The impact of automating market research

Automating market research can get things done faster and cheaper, but care must be taken to safeguard quality when designing the necessary software

CUSTOMER CENTRICITY

'Human' bots are chatting up customers

Artificial intelligence, although embedded in a computer driven by clever software, can nevertheless connect with consumers on a personal level and, through management efficiencies, enhance customer service

PERSONALITY TESTING

Can a computer know who is the best fit?

Should a computer really be entrusted with selecting the best candidate for an important job?

LEARNING CURVE

Big banks can learn from small startups

Traditional financial institutions are partnering with agile startups and learning to adapt to their customers’ raised expectations in a digital age

MOTIVATION

Getting engagement right to motivate staff

An effective engagement strategy can increase productivity and deliver a healthier bottom line, as well as attract and retain high-performing staff

8 PAYMENT MODELS

Top solutions solve problem of easy payment

Smaller companies are increasingly turning to innovative payment solutions to transform their business, drive success and help compete with the big players

DIVERSITY

From millennials to technophobes: Managing personalities at work

Long gone are the days of a room full of lookalike salespeople following the same robotic spiel and working towards the same goals – diversity is a strength when managed well

CUSTOMER EXPERIENCE

6 ways cloud is maximising customer experience

Companies are at the mercy of their customers these days and customer expectation is sky-high. If customers are not getting good service, they’re off, as fast as they can redeem their loyalty points. So with global spending on cloud infrastructure on the up, how are businesses using it to maximise customer experience

CUSTOMER EXPERIENCE

Customers are core to any digital strategy

For next-generation customer experience to maintain and increase sales, businesses must keep pace with technology and the expectations of a digital generation

CHRISTMAS

Look where Santa is hanging out this Christmas

Theme parks and other visitor attractions are cashing in on the festive season by creating winter wonderlands for family fun

CUSTOMER ENGAGEMENT

How to keep customers engaged in the mobile age

Mobile phones are so much a part of people’s lives that the user experience cannot afford to disappoint and must maximise customer engagement

DATA AND PERSONALISATION

Personalisation is key to increasing customer loyalty

Tailoring services and special offers is a key tool for increasing customer loyalty and is being driven by the digital data retailers can collect online from consumers

SME DATA REVOLUTION

Smaller firms think big data

More small and medium-sized enterprises (SMEs) are catching up with bigger businesses to make data work for their company

CUSTOMER EXPERIENCE

The new retail purchasing pathway

In a competitive marketplace, retailers must provide a seamless shopping experience online, whether mobile or at home, and in stores – or risk losing sales

UBIQUITY

Too many ways to pay

The payments sector is fragmented as no one technology has achieved widespread adoption by businesses that may be unaware of the options and how they work

CUSTOMER INFLUENCE

Customers drive transformation

Boosted by technology and changing expectations, consumers are increasingly setting the business agenda

WELLBEING

Healthy staff are good for business

People like working for a caring employer in a healthy environment

TECHNOLOGY

Banks behind on customer experience

There is no other sector in such need of a customer experience overhaul as financial services

OVERVIEW

Customers set the business agenda

The value of customer loyalty, based on a positive experience of service, is more important than ever, writes Hazel Davis

CUSTOMER COMMUNITIES

Building a customer fanbase

Most companies know how to use social media to promote their business, but some are building successful cohesive and supportive online and offline customer communities, who are working almost as hard to back the brand as the paid employees. Hazel Davis reports

WORKPLACE DESIGN

Has work left the building?

When designing an office, organisation, work culture and technology are of primary importance, as Hazel Davis reports

HUMAN RESOURCES

Investing in people

Recruiting, nurturing and retaining talent is central to ensuring quality project management, as Hazel Davis reports

CONSUMER POWER

Keeping shoppers satisfied

It makes good commercial sense to keep customers happy and there are some increasingly sophisticated ways of getting the job done, writes Hazel Davis

TOP-TEN TIPS

Creating customer loyalty

Hazel Davis has a ten-step loyalty guide for retailers who want to keep customers at the centre of their business

Reports featuring Hazel