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Articles from the report - Mobile Business

Go mobile first for profits

The ubiquitous smartphone is ringing up sales for companies most willing to embrace mobile business – so don’t get left behind, warns Stephen Pritchard


Gee whiz... it's faster

The fourth generation of mobile networks promise to speed up broadband internet access on the move and stretch the reach of real-time information, as Steve Costello reports


Getting off the ground

Raymond Snoddy talks to two executives – one from a start-up, the other from big business – to discover how going mobile is boosting sales and customer satisfaction

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Mobile and 'human first' for success

In today’s competitive economic landscape, banks, retailers, social networks, mobile phone operators and other consumer-facing organisations are locked in an evermore intense battle for customers and market share, says Monetise


The mobile world

Mobile communications have changed the face of the planet. But a successful service in one region may not be the next big thing in another. Mobile World Live’s Justin Springham and GSMA Intelligence analyse market trends around the world

Mobile Commerce

Opening up a mobile 'branch'

As consumers increasingly use smartphones, tablets and phablets to shop, getting mobile commerce right has the potential to boost the bottom line, as well as analyse customer behaviour, writes Stephen Pritchard

User Experience

Are you mobile experienced?

Mobile users are only going to become more fickle, more demanding and savvier, continually raising the bar for software developers, writes Adrian Bridgwater

Second Phase

Applying mobile software is the way to go

Mobile can reach more people than online, but apps must be designed to deliver an easy-to-use service, as Adrian Bridgwater discovers


Forward to the future

Future gazing in the mobile technology sector is no longer the stuff of science fiction and there’s big money at stake for those who predict the shape of things to come, as David Robertson reports

Jargon Buster

Seeing through the buzzwords

Don’t be baffled by acronyms and technical terms – David Robertson puts mobile technology into plain language

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Success with enterprise mobility

Bespoke mobile apps are transforming the way business is done, says Mark Mason, chief executive and founder of enterprise mobility firm Mubaloo

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Apps to transform business

A successful app strategy is essential for companies to thrive in business, says Tigerspike

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