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Mobile Business

Mobile Business 2014

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Published: November 2013 Download this report
Mobile Business 2014
Articles from the report - Mobile Business

Go mobile first for profits

OVERVIEW The ubiquitous smartphone is ringing up sales for companies most willing to embrace mobile business – so don’t get left behind, warns Stephen Pritchard

Gee whiz... it's faster

4G The fourth generation of mobile networks promise to speed up broadband internet access on the move and stretch the reach of real-time information, as Steve Costello reports

Getting off the ground

INTEGRATION Raymond Snoddy talks to two executives – one from a start-up, the other from big business – to discover how going mobile is boosting sales and customer satisfaction

The mobile world

DASHBOARD Mobile communications have changed the face of the planet. But a successful service in one region may not be the next big thing in another. Mobile World Live’s Justin Springham and GSMA Intelligence analyse market trends around the world

Opening up a mobile 'branch'

MOBILE COMMERCE As consumers increasingly use smartphones, tablets and phablets to shop, getting mobile commerce right has the potential to boost the bottom line, as well as analyse customer behaviour, writes Stephen Pritchard

Are you mobile experienced?

USER EXPERIENCE Mobile users are only going to become more fickle, more demanding and savvier, continually raising the bar for software developers, writes Adrian Bridgwater

Applying mobile software is the way to go

SECOND PHASE Mobile can reach more people than online, but apps must be designed to deliver an easy-to-use service, as Adrian Bridgwater discovers

Forward to the future

FORECASTS Future gazing in the mobile technology sector is no longer the stuff of science fiction and there’s big money at stake for those who predict the shape of things to come, as David Robertson reports

Seeing through the buzzwords

JARGON BUSTER Don’t be baffled by acronyms and technical terms – David Robertson puts mobile technology into plain language

Mobile and 'human first' for success

SPONSORED FEATURE In today’s competitive economic landscape, banks, retailers, social networks, mobile phone operators and other consumer-facing organisations are locked in an evermore intense battle for customers and market share, says Monetise

Success with enterprise mobility

SPONSORED FEATURE Bespoke mobile apps are transforming the way business is done, says Mark Mason, chief executive and founder of enterprise mobility firm Mubaloo

Apps to transform business

SPONSORED FEATURE A successful app strategy is essential for companies to thrive in business, says Tigerspike

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