The Future CMO

New tools, technologies and market dynamics are presenting fresh challenges for the role of the chief marketing officer (CMO). The rising importance of data in particular has thrown this remit into question. Are there gaps in a marketer’s skillset and should they now have substantial training in data analytics? Is being a CMO more of an art or a science? This report looks into this and how programmatic advertising promises to transform the way organisations communicate with their audience. It explores the empowerment of the consumer when talking about brands on social media. It also includes a practical guide on how marketers can make the most of their ads within a saturated digital landscape