Sales Performance

Are marketing and sales becoming the same thing? Should selling be left to people with no sales background? And just how worried should salespeople be about artificial intelligence? The Sales Performance special report, published in The Times, answers all these questions and more. It covers the rapid progression of data analytics and technology in the space, exploring how sales operations can bridge the gap between data science and human skill, and emphasising the importance of creating a digital culture where tech and data can make a real difference. Also featured is comment on how buyer behaviour is shaping sales and an infographic on the rise of sales tech tools