- opinion
B2B marketers - forget 'downtime'. It's marketing 'uptime'.
In this time of uncertainty and disruption, many marketers might take the opportunity to have some 'downtime'. However, as Richard... - opinion
Why you shouldn't fear losing credit for deals
Salespeople are not, traditionally, very open to sharing recognition for the deals they make. But that has to change, says Richard... - opinion
In B2B marketing, stories sell
In our latest Marketing Sells article, Richard Hadler outlines how both marketing and sales can use storytelling to move potential... - opinion
How to fail in the right way
We've all heard that we should "learn from our failures", but that isn't enough says Richard Hadler. He outlines why marketing and... - opinion
Why your sales team need to know more about lead nurturing
The more your sales team know about the nurturing process, the more likely they are to convert the leads you handover to them, say... - opinion
How marketing and sales can plan together
Planning season is upon us - but how many marketing and sales leaders organise their plans together? Richard Hadler outlines why t... - opinion
It's time for marketers to have skin in the game
For sales and marketing teams to truly be aligned, marketers need to have skin in the game, argues Richard Hadler in this instalme... - opinion
Marketers: it's time to think like a CRO
Could bringing sales and marketing together in one team be the solution to the problems between the two departments? Richard Hadle... - opinion
Introducing Marketing Sells
Marketing Sells is our new blog post series dedicated to aligning sales and marketing. In this first instalment, Richard Hadler, c... - opinion
What marketing can teach sales about creativity
Marketing can do more to help sales than just handing over leads. In this instalment of Marketing Sells, Richard Hadler sets out h...
