Opinion

Firms must not let the fear of greenwashing allegations inhibit their sustainability work

At a Wheeler Institute for Business and Development, London Business School event in the run-up to Earth Day 2023, Ioannis Ioannou, its associate professor of strategy and entrepreneurship, and Christos Stylianides, Greek minister for the climate crisis and civil protection, discussed the need for concerted environmental action from business and government. Here are their conclusions