Balancing sustainability with beautiful design

It is possible for companies to balance eco-friendly packaging with impactful branding, both attracting discerning consumers

Given our love of online retail, it is not surprising the UK is one of the world’s largest producers of packaging waste, at 2.4 million tonnes a year. The good news is 70 per cent of this is recycled.

While single-use plastics have dominated headlines, the industry’s carbon footprint results from many factors, notably excessive use of cardboard and non-economical production processes. Coronavirus has exacerbated the issue, causing our consumption of disposables to skyrocket and our recycling bins to fill up.