Has COVID killed sustainable packaging?

As health and safety becomes consumers’ top concern, some fear the coronavirus may have halted sustainable packaging’s progress

Pre-pandemic, packaging was on a roll. The global market value in 2019 was $917 billion, according to research by Smithers, with forecasts it would top the one-trillion mark by 2024.

As the climate emergency loomed large in the minds of consumers, numbers for environmentally responsible options were strong too. A YouGov survey last year found half of UK shoppers were willing to pay more for sustainable packaging.

So how has the coronavirus changed the game?