Could COVID reinvigorate London Fashion Week?

The pandemic has tested brands’ creativity and innovation by giving the industry the perfect opportunity to change its traditional fashion show format. But what was it like to attend these events virtually and will live streamed shows become the norm?
London Fashion Week

Often the most innovative moments come from chaos. So says Rebecca Morter, founder and chief executive of retail marketplace and community Lone Design Club. And it doesn’t get much more chaotic than a pandemic. Coronavirus restrictions meant brands and designers had no choice but to do things differently for London Fashion Week. The result? The event, often criticised for being outdated, was revitalised with renewed purpose, creativity and accessibility.

Does a livestreamed London Fashion Week work?