Content marketing agency RedSprout Media introduced a four-day week with the hope of making the most of some of the improved employee wellbeing and productivity benefits many claim it brings. However, a month after implementing the change, the company's shortened work week was scrapped.
“We made a decision recently to move to a four-day week. We instantly regretted it,” says company co-founder Olivia Webb.
The initial change in working hours saw RedSprout’s eight employees go from working a regular five-day week to having Fridays off. Webb hoped that by giving people more free time, they would come into work “refreshed, happier and therefore more productive”.