The payments story in North America is one of contrast. It is home to the global behemoths of Silicon Valley, several cryptocurrency giants and some of the most disruptive technology startups in every field; yet it remains behind much of the developed world when it comes to mainstream adoption of modern payments technologies, such as biometrics, mobile wallets, contactless and even chip and pin. Signing for a card payment is still very much commonplace, but why is this? Mature technology infrastructures have some part to play, sure, but one of the key reasons is consumer attitudes and established preferences for cash and cards