Customers these days are a passionate bunch: they're passionate about the products they buy and passionate about the brands they buy from. And with two out of every three shoppers now considered to be a 'belief-driven buyer', companies would be wise to take notice, as ignoring the reasons behind conscious consumerism could damage sales and reputations. However, with a large number of customers still ranking price as the single biggest factor in their purchase decisions, retailers are being pressured to be more ethical and sustainable in their practices...for the same amount of money
