As a marketer, getting through to the elusive C-level executive audience can be tough. They're time-poor, and more demanding, analytical and disparaging than the average consumer. They think most branded content is boring, predictable and repetitive. So, how do you deliver original, thought-provoking, fresh thinking to cut through the crowd? Raconteur research looked into the how, where, who and when of content marketing to help answer this dilemma
