After the global financial crisis of 2007-08 shattered the public’s faith in its probity and competence, the sector has had to work hard over many years to rebuild trust. The UK’s cost-of-living crisis presents an opportunity for it to stand up and show some integrity. As rampant inflation forces millions of households around the country to tighten their belts, which financial institutions can be counted upon to support the most vulnerable members of society?
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