What makes a great CEO? Is there a particular mix of qualities that will best equip someone to excel in this hugely demanding position? The extra value that a brilliant leader can add to their business has prompted much analysis of the role. Research suggests that they can achieve remarkable feats using widely varying approaches. Showing that there’s no set template for excellence in leadership, here are five exceptional CEOs from the past 50 years who have built lasting legacies at their respective companies by doing it their own way
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