When IT firm Antavo, a provider of technology for corporate loyalty programmes, polled potential clients earlier this year and asked them if they were planning to upgrade their schemes, 90% said that they were.
That was 21 percentage points up on the equivalent figure from Antavo’s 2022 survey. Yet, despite their apparent keenness to buy new IT, they’ve generally been slow to make such purchases, reports the firm’s marketing director, Eva Bacsi.
“The decision-making process has gotten longer and customers are more cautious about investing in technology that needs planning and resources, because of the expected downturn,” she says.