Peak season marketing campaigns often focus on the lead-up to Christmas, but the January sales period presents an equally valuable opportunity to drive growth and customer retention.
In January 2024, the UK saw a 3.9% monthly rise in sales value compared to December 2023, highlighting the potential for brands to capitalise on the momentum of peak season spending into the new year. By leveraging strategies such as SMS and email, marketers can make a lasting impact and turn seasonal shoppers into loyal, year-round customers.
To maintain momentum beyond the peak season, brands must focus on fostering long-term relationships with their customers through targeted, performance-driven strategies. By leveraging tools like email and SMS, and ensuring a personalised approach at significant touchpoints on the customer journey, marketers can drive sustained engagement and loyalty, encouraging consumers to keep their brand front of mind throughout the year.
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