For marketers, success often hinges on the ability to engage consumers and to understand how and where to reach them. Many of the best marketers, therefore, have developed a knack for interpreting trends. But the hype around emerging technologies is dominating headlines and distracting from other core elements of branding and marketing.
This year, the hyped technology is generative AI, which has been a major theme at many marketing conferences around the world. But is GenAI really the most exciting trend in the industry? As we cross the halfway point of the year, five experts discuss the trends that are capturing their imagination and shaping the way they work.
We talk a lot about the 'memification of marketing', which refers to the ability to communicate something in just one image. When you consider the amount of content out there, the amount of stuff you're bombarded with, you realise people don't have the time to really engage with everything they see. The average person also doesn't really care about brands or marketing, unfortunately.