In this session we discussed how brands can create compelling journeys that resonate with their target audience, effectively building trust and demand. We spoke to AlixPartners, Apex Group and LinkedIn about the key strategies and tactics brands can activate when executing demand generation.
Watch the replay to learn more about:
- How marketers can effectively nurture their prospects through the demand generation journey
- The role of brand identity and narrative in driving successful demand generation efforts
- Specific examples of successful demand generation campaigns
- How brands can measure the success of their demand generation campaigns
- The challenges and obstacles brands commonly face when activating demand generation
Speakers
John Williamson
Senior Content Marketing Consultant, LinkedIn
John started in TV production working for ITV and then shifted to handling social media and online communities for the shows he worked on. When he left TV he joined a new brand, LadBible, as its first marketing and brand manager. His role involved taking care of both corporate and consumer branding, and he helped enhance their content strategy and social media following.
Rosie Guest
CMO, Apex Group
Since 2014, Rosie has led marketing and communications at Apex Group, steering its growth into a global financial services provider. She manages a global team overseeing all aspects of marketing, communications and CSR for the group and its sub-brands. Rosie champions diversity in finance and was named Marketing Leader of the Year by Investment Week. She founded the Women’s Accelerator Network, serves on the Apex Foundation’s board and is a chartered marketer and Forbes Communications Council member.
Barney O’Kelly
Head of Digital Marketing, AlixPartners
Barney’s journey began at BAE Systems, where he worked for 11 years across versatile roles in marketing, media, change initiatives and digital strategy. He pioneered Freshfields Bruckhaus Deringer’s first digital marketing team in 2012, advancing to lead all communications efforts: marketing, digital, PR, internal communication and events. In 2018, he launched Hagen Communications, advising on branding, digital strategy and tech. In March 2022, Barney took on the role of Head of Digital Marketing at AlixPartners after joining them in January 2021.
Tom Watts
Creative Director, Raconteur
Tom is the Creative Director for Branded Content at Raconteur. With a background in creative, content and brand strategy, Tom has worked with many of the world’s leading enterprise-level firms including Meta, Adobe, Google, Amazon Ads, Accenture and WPP to deliver impactful marketing campaigns that engage consumers, generate leads and make a difference.