CMO

What trends are shaping the CMO role today? From embracing automation to cracking content, read everything the chief marketing officer needs to know here.

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Ogilvy’s UK CFO on how marketing and finance can work together

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Only connect: Intuit Mailchimp’s CMO on teamwork, growth and creativity

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Opinion Thinking of scrapping your CMO role? Think again

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How Avon’s boss made the jump from CMO to CEO

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