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CMO
What trends are shaping the CMO role today? From embracing automation to cracking content, read everything the chief marketing officer needs to know here.
Marketing
Only connect: Intuit Mailchimp’s CMO on teamwork, growth and creativity
Opinion
Thinking of scrapping your CMO role? Think again
Leadership
How Avon’s boss made the jump from CMO to CEO
Marketing
Measurement, talent and making strategic use of AI: marketing chiefs share their priorities for 2024
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What is the C-suite?
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Empowering CMOs to accelerate digital value creation
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More than a mass media: TV enters a new golden era
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Cash converters: how marketers turn investor fundraising into growth
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How Bose’s marketing chief is cutting through the noise
Leadership
‘You need a unique value proposition to transform as a brand’ says Avon CMO
Leadership
High CMO churn: red flag or a sign of health?
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