Marketing

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Opinion The ascent of AI agents will upend the traditional marketing mix

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Calls for marketers to stop AI slop with brand policing robo-cops

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CEO on the spot: 8 questions with Persil’s Tati Lindenberg

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Tech, talent and ambitious goals: marketing leaders share their priorities for 2025

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How AI can help marketing teams create content that drives sales

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Opinion What Labour, Spotify and Coca-Cola’s AI-slop flops can teach us in 2025

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Opinion Why critics of Jaguar’s rebrand are missing the point

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Finance & Investment

Ogilvy’s UK CFO on how marketing and finance can work together

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Opinion Crisis leadership can make your brand stronger – a valuable lesson for Mattel

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Marketing machines: inside the world of virtual influencers

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Only connect: Intuit Mailchimp’s CMO on teamwork, growth and creativity

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How in-house marketing creatives can work best with agency partners

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