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mailchimp-cmo-marketing-connection
Marketing
Only connect: Intuit Mailchimp’s CMO on teamwork, growth and creativity
marketing-creatives-agency-partners
Marketing
How in-house marketing creatives can work best with agency partners
marketing-golden-ratio
Marketing
Does marketing’s ‘golden ratio’ work in all situations?
c-suite-marketing-investment
Marketing
How to convince the C-suite of the need for marketing investment
ceo-on-the-spot-nine-questions-with-liquid-deaths-mike-cessario
Leadership
CEO on the spot: nine questions with Liquid Death’s Mike Cessario
unconditional-customer-centricity-oped Opinion Think you’re really putting your customer first? Think again
five-marketing-trends-2024
Marketing
Mid-year marketing trends: five experts weigh in
mastering-the-art-and-science-of-content
Marketing
Mastering the art and science of content
five-ways-cmos-2024
Marketing
Five ways CMOs can do more with less
mastering-content-marketing
Marketing
Mastering content marketing
big-debate-tv-advertising
Marketing
The big debate: is TV advertising still worth the cost?
marketing-chiefs-priorities-2024
Marketing
Measurement, talent and making strategic use of AI: marketing chiefs share their priorities for 2024
ai-sales-teams-become-more-effective
Marketing
Robot revenue generators: how AI can help sales teams become more effective
revenue-intelligence-smarter-sales-in-an-age-of-complexity
Marketing
Revenue intelligence: smarter sales in an age of complexity
Sponsored
marketing-chiefs-budget
Marketing
What would marketing chiefs do with a little more money?
brand-building-expectations
Marketing
What the C-suite should expect from a brand-building programme
how-marketers-measure-roi
Infographics
How do marketers measure ROI?
how-marketers-can-help-make-success-digital-transformation
Leadership
How marketers can help to make a success of digital transformations
changes-decision-making-impact-marketing
Marketing
How changes in decision-making are impacting marketing
cmos-new-years-resolutions
Leadership
Marketing bosses share their resolutions for 2023
avoid-price-war-with-loyalty-and-brand-values
Marketing
Ditch the discounts! Avoid a price war with loyalty and brand values
marketers-struggle-measure-effectiveness
Marketing
Metrics maze: marketers struggle to measure effectiveness
what-happens-when-brand-and-performance-marketing-join-forces
Marketing
What happens when brand and performance marketing join forces