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Marketing
A leader’s guide to optimising marketing with AI

Generative AI is freeing up time and resource to let marketers be who they are: the voice of the customer

Marketing
‘Tis the season for gifting: are you a planner or a panicker?

Raconteur spoke to holiday shoppers to find out about their gift-buying habits. From careful planners to impulsive panickers, discover how marketers can capture consumers’ attention during peak season

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Marketing leaders on their best holiday email campaign

As holiday season approaches, three marketing leaders reflect on the email campaign strategies that helped them stand out, from meaningful storytelling to authentic community building

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How budget-constrained smaller brands can stand out during peak season

From brand recognition to customer engagement, here’s how brands can effectively compete with big players, even on a limited budget

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Black Friday and Cyber Monday: 2023’s November deal days deconstructed

As marketers gear up for two of the most important retail events of the year, insights from last year can help them fine-tune their 2024 Black Friday and Cyber Monday marketing strategy

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Marketing leaders’ lessons from peak season 2023

Industry experts on the key insights they will carry forward from last year

Marketing
Navigating the sales surge: 2024 peak season marketing trends

Strategies to help marketers capitalise on trends effectively, with insights from those who have found success

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How marketers can build consumer connection and trust

In a time of intense competition and widespread misinformation, prioritising authenticity and fostering a sense of community can help brands win over customers

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From pioneering robots to the power of empathy: insights from Mailchimp’s London event attendees

Raconteur spoke to attendees of Intuit Mailchimp’s London FROM: HERE, TO: THERE event, to find out what they were most excited about learning on the day

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A deep dive into industry shopping mindsets and preferences

Consumers have varying approaches to how they shop across different categories. What are their preferences in your sector?

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Beyond technology: five ways to optimise marketing teams

How can marketing leaders make the most of people to build highly effective marketing teams?

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Gen Z optimisation spotlight: engaging younger consumers

Marketers must tailor their strategies to different target age groups to optimise engagement. How do purchasing attitudes and behaviours of younger consumers differ from other groups and how should marketers adapt their approach accordingly?

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Trust, data and GenAI: the building blocks of personalisation

Consumers value transparency and trust in brands they buy from, so savvy marketers must embrace AI if they are to drive personalisation at scale and engage consumers with tailored experiences

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Why customer loyalty exists on a spectrum

Understanding the brain’s function in purchasing behaviour can help brands redefine their reward schemes, rethink customer messaging and capitalise on loyalty

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The science of loyalty: your customers buy – but why?

Understanding the why behind how different customers shop is vital for marketers to ensure their loyalty strategies are aligned with customer preferences and attitudes

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Mini masterclass: building trust through personalisation

Jillian Ryan, senior manager of content marketing strategy at Intuit Mailchimp, discusses the power of personalisation and how brands can get it right

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Mini masterclass: the fundamentals of brand building 

Greg Shumchenia, director of brand marketing at Intuit Mailchimp, discusses the power of a strong brand, especially for smaller businesses

Marketing
How travel marketers find the right route to customer loyalty

In a disjointed sector, marketers need to get to know their customers more personally and listen to feedback

Marketing
Beauty marketers give their advice on customer loyalty

Most brands selling beauty products online have several challenges to overcome to keep a solid customer base, but effective retention methods exist, as three marketing leaders in the field explain

Marketing
The secrets of gaining dedicated customers in fashion

Satisfying customers’ individual needs and securing their loyalty in this diverse and fickle online market is a challenge. It requires service-focused innovation, as three business founders and marketers in the field explain

Marketing
How marketers in the home goods sector earn customer loyalty

Successful companies in the competitive homeware sector attract lucrative repeat business by building a strong brand and forming relationships with first-time buyers

Marketing
How the food and drink sector’s marketing mavens earn customer loyalty

The food and drink sector faces loyalty challenges amid the UK’s cost of living crisis. Marketers should focus on brand story, customer experience and the right distribution model to build a loyal customer base

Marketing
How SMB founders and marketers build loyalty in challenging times

Finding a niche and keeping the personal touch are vital levers in building customer loyalty, especially in a tough climate, reveal leaders at six thriving SMBs

Marketing
Do SMBs have the most to gain from the AI boom?

Small and medium-sized businesses could harness the tech’s promise to establish themselves alongside market leaders

Marketing
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Jamal Miller, senior director of product marketing at Intuit Mailchimp, breaks down the benefits of automation, from personalisation to predictive segmentation 

Marketing
Cutting through a cluttered inbox

What are the dos and don’ts to ensure email marketing meets customer expectations?

Marketing
A leader’s guide to building loyalty with hyper-segmentation

How does hyper-segmentation make personalisation more effective? And how can marketing leaders use it to develop a loyal customer base?