Intuit Mailchimp’s 2024 Science of Loyalty research surveyed consumers across ten sectors to determine the reasons behind their purchase behaviour, their level of loyalty and their brand preferences. It’s clear that behaviour and preferences vary across categories – whether that’s putting more importance on the need to feel good when buying jewellery and accessories, a particularly strong preference for email comms when buying financial products or more of an appetite for loyalty rewards in the fashion and apparel sector.
Understanding the nuances of behaviour and preferences across different industries can help marketers tailor their strategies accordingly. Select your sector to see how customers shop and want to interact with brands in this category, or toggle between sectors to compare them.
The Science of Loyalty, Intuit Mailchimp, 2024
All statistics from a Canvas8 conducted panel-sample online survey on behalf of Intuit Mailchimp February 17–27, 2024 consisting of 4,000 respondents (1000 from each of the US, UK, Australia, Canada ages 18 to 65). The margin of error is +/- 5.5 percent, as reported at a 95 percent confidence level.
