Black Friday and Cyber Monday offer big opportunities for brands to engage shoppers and boost sales. But with so many retailers competing for attention, marketers must ensure their content stands out. So, what tactics drove success in 2023? How much focus should be on building event awareness versus shouting about the deals? And, crucially, what are consumers really looking for when they shop during these events?
With strong consumer interest in November sales, now’s the time for marketers to shape a strategy centred on value and standout deals. They can capture attention and make the most of Black Friday and Cyber Monday 2024 with compelling offers and a seamless customer experience.
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