The world of B2B marketing is evolving at breakneck speed, shaped by B2C strategies, macroeconomic challenges, and ongoing digital transformation. Yet amid a sea of change, where should the priorities of B2B marketers lie in 2024?
In these special end of year webinars, join Raconteur and a select group of senior marketing decision makers to discuss how and why marketers need to stay ahead in 2024.
Join us as we discuss:
Session 1: 12/12/23, 3pm GMT
- Getting back to brand with a bang
- The rise of personalised marketing and ML/AI-driven interactions
- Embracing storytelling to generate demand
Session 2: 13/12/23, 2pm GMT
- The reprioritisation of customer experience
- Navigating tech-driven creative stagnation
Use the link above to sign up for either session or both sessions. If you’re not able to watch live, sign up and you’ll be sent the recording immediately after the webinar has finished.
Speakers
David Keene
European CMO, WiPro
Mackenzie LeBert
Manager, Customer marketing, Nasuni
Sophie Wooller Dent
COO, Croud
Maisie Richardson
UK Marketing Director, Payhawk
Anna Tankel
Senior Growth Manager, Onsi
Benedict Buckland
MD & Chief Strategy Officer, alan. agency
Tom Watts
Creative Director, Raconteur
David Keene
European CMO, WiPro
Mackenzie LeBert
Manager, Customer marketing, Nasuni
Sophie Wooller Dent
COO, Croud
Maisie Richardson
UK Marketing Director, Payhawk
Anna Tankel
Senior Growth Manager, Onsi
Benedict Buckland
MD & Chief Strategy Officer, alan. agency