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Ogilvy’s UK CFO on how marketing and finance can work together
Opinion
Crisis leadership can make your brand stronger – a valuable lesson for Mattel
Marketing
The art of storytelling for businesses
Marketing
Marketing machines: inside the world of virtual influencers
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Black Friday and Cyber Monday: 2023’s November deal days deconstructed
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Marketing leaders’ lessons from peak season 2023
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Navigating the sales surge: 2024 peak season marketing trends
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Marketing
Fujitsu’s CMO on why embracing heritage has been key to its global success
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How marketers can build consumer connection and trust
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Marketing
Only connect: Intuit Mailchimp’s CMO on teamwork, growth and creativity
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Streamlining ecommerce: the case for leaders embracing unified social platforms
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From pioneering robots to the power of empathy: insights from Mailchimp’s London event attendees
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